Naturally, we couldn’t resist highlighting some of our favorite flavor combinations we are seeing in new product introductions. Notice the salty/sweet combos and spicy/sweet combos that are sure to intrigue and delight sophisticated snackers:

Sabra Cucumber Dill Tzatziki Greek Yogurt Dip is all natural and gluten free. This kosher certified product retails in a 10-oz. pack.

Sabra Olive Tapenade Hummus is free from gluten, trans fat and cholesterol.


Little Salad Bar Cayenne Hummus is described as having a delicious and creamy texture.


Refrigerated and shelf stable dips do extremely well in the private label market. More than one third of all launches in these categories were private label from Dec. 2012 – Oct. 2013. And 49% of all sales ($821 million) of the refrigerated dip and salsa market stems from private label brands, while private label shelf stable dips and salsas command a 16.4% share.

Wegmans Organic Black Bean Dip features a hint of spice with cumin, lime and smoky chipotle. The heart healthy product is suitable for vegans.


Specially Selected All Natural Basil Aioli Premium Sandwich Spread contains 90 calories per one tablespoon serving.

Rojo’s Black Bean & Avocado 5 Layer Dip comprises whole black beans, avocado, salsa, yogurt and cheddar cheese. The gluten-free product is made with Greek yogurt.


Wholly Guacamole Layered Dip is described as a taco bean dip over guacamole. This all natural dip contains no gluten and can be enjoyed cold or warm.


The Greek yogurt phenomenon has begun its march into the dip category and consumers are flocking to these options. Eight percent of all dip launches from Jan. 2013 – March 2014 were Greek yogurt based — up from 5% the year prior. We expect this is just the beginning for this low-calorie, high protein ingredient.


Good Foods Artichoke and Jalapeno Dip is now available. This microwaveable product is made with rBST-free Greek yogurt, and it contains no gluten, preservatives, artificial colors or flavors. It can be enjoyed hot or cold.

Expect to see Greek yogurt continue its stratospheric climb into other formats, especially dips. High in protein and available in low fat formulations, Greek yogurt-based dip concepts are a growing area of development. Yogurt-based dips accounted for 10% of all dips launched globally in 2013 and we expect that number to climb as consumers demand healthy dip and snack options that meet their need for big flavor with ethnic roots.


The success of Greek yogurt with its well-touted protein profile should motivate dip manufacturers to create alternative dips with high protein bases such as beans, for example. Currently, companies that manufacture hummus have yet to fully exploit the high protein content of chickpeas as a hunger-staving protein source for snacking consumers. Protein is particularly popular with health conscious Millennials and Boomers.


Even a dip can hit the road when it’s packaged properly. Convenient, single serving or portable packaging is an opportunity for manufacturers looking to satisfy travel-ready consumers, especially Millennials. Whether for a meal replacement or a quick, satisfying bite, dips in portable formats, like squeeze tubes or in low calorie or 100 calorie packs will be welcome by on-the-go commuters.


Wholly Guacamole Minis Avocado Ranch Guacamole has been relaunched in a new 100-calorie mini cups format. The all natural dip with a homemade taste is hand-scooped, free from gluten and preservatives and is great for on-the-go.


There are Margarita chips; why not tequila infused salsa? Adult consumers enjoy alcohol infused dips and see them as an extra indulgence and luxury. Manufacturers looking to capitalize on this trend can infuse their offering with specialty cocktails and vintage spirits.


Desert Pepper Trading Company Tequila Salsa is a concoction of red tomato, fiery chiles and bright, silver tequila. The sauce is all natural and gluten free with medium burn.


Consumers are craving dips that reflect their favorite meals. We like to call them “whole meal” flavors and anticipate these flavors to be bold and familiar. Expect for consumers to take to these flavors like their favorite buffalo chicken sandwich.




Look for more salty snack manufacturers to mix it up with dip manufacturers or brands to offer portable portions and individual snack sizes.


Dippin Hummus + Mini Crackers are now available. The product contains 160 calories, and is claimed to be lunchbox friendly.


Sabra Roasted Red Pepper Hummus with Pretzels comprises roasted red pepper hummus dip with Rold Gold pretzel chips.

Consumers' Love of Dips & Spreads

Dips and spreads are the peanut butter to a chip’s jelly. They take a salty snack from ho-hum to humdinger. And we expect the flavors to be bold, ethnic and multi-layered and the packaging to be portable to satisfy the snack-loving consumer.