Flavor Insight: Strawberry

November 23, 2015

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Red, juicy and conically shaped, the strawberry is a member of the rose family and has grown wild for centuries in both the Americas and Europe. According to Food Lover’s Companion the most common American variety is the result of several centuries of crossbreeding of the wild Virginia strawberry (North America’s main native strawberry) and a Chilean variety. It’s probably today’s most hardy berry and is able to withstand both shipping and storage. More flavorful, however, are European Alpine strawberries—the tiny, exquisitely sweet wild strawberries of France. They’re considered by many to be the “queen of strawberries.”

Strawberry in the Media


There are just under 11,000 results on food.com when searching “strawberry.” Some of the recipes are for spinach strawberry salad, strawberry cheesecake trifle, and strawberry syrup.


On Twitter, strawberry lemonade and balsamic strawberry buttermilk French toast were the top Tweets this summer. Multiple tweets about Wendy’s Strawberry lemonade and their Strawberry Fields Chicken Salad seemed to be on a lot of Tweeters’ minds.


Pinterest has recipes for Disney strawberry desserts, strawberry cobbler, strawberry jam, and strawberry oatmeal cookies. There is even a recipe for a “5-minute Healthy Strawberry Frozen Yogurt.” Some of the more interesting recipes are Vanilla Glazed Strawberry Rolls, Strawberry Yogurt Bark, and Strawberry Cheesecake Chimichangas! There are also tips for keeping strawberries longer and making the perfect chocolate covered strawberries.

Print Media

There are several mentions of strawberry in print media. Here are some of the highlights:

• Bon Appétit features two strawberry infused dishes in the May 2015 issue. The first recipe is for a Strawberry-Almond Cornmeal Cake. This dessert is described as being equal parts fruit crumble and coffee cake. It is just the right amount of sweetness and goes into the oven bright pink and comes out golden brown. The other recipe was for a Sweet and Sour Strawberry Semifreddo with Black Sesame. The homemade frozen yogurt could make the perfect topping to your strawberry-themed dessert menu.

• The May/June 2015 issue of Eating Well includes three different strawberry recipes. Under “low-calorie recipes” there is a strawberry fruit salad that goes well with granola and yogurt. On the appetizer menu, they provide a recipe for strawberries and brie bites. This recipe also features balsamic vinegar and fresh basil. Finally for dessert: Muffin-Tin Strawberry Shortcake. It’s a healthy and simple spin on a classic dessert.

• The New York Times takes us to Germany in a June 2015 article on Belgium’s strawberry fields. The article focuses on Wepion, a village that has been a strawberry producer since the mid-17th century. The berries from here are known for their fully ripe flavor. This strawberry village is starting to feel pressure from other Belgium growers as well as others from the Netherlands and Spain. Although this town produces smaller volumes than their competition they’ve been able to hold onto their share because of their “fully mature” berries.


Strawberry is found across blogs, and here are some of the topics:

• Strawberry Jam Sweet Rolls, The Kitchn

• Sleuthing The Secrets to a Scrumptious Strawberry, Scientific American Blogs

• Strawberry Cheesecake Ice Cream Pie, Smitten Kitchen

• Health Benefits of Strawberries, Organic Facts

Strawberry on the Menu

Q4 2010-Q4 2014

2,430 mentions

3% increase in strawberry flavored menu items
• Strawberry Rhubarb Mojito, Beacon Restaurant and Bar

• Strawberry Peach Sangria, Garfield’s Restaurant and Pub

• Strawberry Fruit Freezer, Tumbleweed Southwest Grill

• Strawberry Basil, Fiore Restaurant

• Strawberry Zabaglione, Aldo’s Ristorante

New Product Introductions

20,307 new strawberry-flavored products globally.

2,760 new strawberry-flavored products in North America.

Banana is the top flavor paired with strawberry.

Download the full report here with all the details on new product introductions and top sub-categories!


Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market. Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way.

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