Where's the Whitespace?

January 7, 2020
It’s a question all product developers and marketers ask themselves when managing a brand or product portfolio. Maybe you have a great product that is performing well, but you’re not sure where you should go next? Or perhaps the market is already saturated with new products, and you want to determine what’s missing. From exploring your home base to keeping a watchful eye on consumer and market trends, read on to help find out ways discover your “what’s next.”

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