10 Things You Should Know: September Edition
September 25, 2020
Click here for the full report!
In anticipation for the upcoming season, Brach’s already released a Turkey Dinner Candy Corn product. This version of candy corn comes with 6 different flavors in one bag: green beans, roasted turkey, cranberry sauce, ginger glazed carrot, sweet potato pie, and stuffing flavors. Each flavor is identified with different colored “corn” pieces. | Delish
Based off a study conducted by Mintel, 25% of adults are experiencing more digestive health concerns since the COVID-19 pandemic began. These increased health concerns are related to higher stress/concern, routine changes, and eating more while at home. This study is seeing a higher demand for over-the-counter digestive remedies as consumers are stocking up on health essentials. | Mintel
PepsiCo is launching a new product, Driftwell, that is a caffeine-free enhanced water with relaxation claims. This new beverage contains magnesium and 200mg of L-theanine that suggest it will help with relaxation and can be used as a sleep aid. This drink will release in the beginning of 2021 during the peak of seasonal depression. | Thrillist
According to a new U.S. survey conducted by Mercatus, amid the pandemic, 43% of shoppers are now using online grocery compared to only 24% in the past two years. This study goes on to predict that the online grocery sales will account for $250 billion within the next five years. | Grocery Dive
Trader Joe's
In spirit of the Autumn season, Trader Joe’s released a new Apple Cider Fruit Spread. This spread consists of chunks of apples, tart apple cider, and spices including cinnamon, clove, ginger and cardamom. This product can be spread on toast, pancakes or even on a savory pork chop. |Trader Joe’s
With the increase of at-home meals due to COVID-19, General Mills was inspired and created Progresso Toppers. This new convenient soup product is made in a microwave-safe container and includes toppings in the lid. Soup options include Chicken Noodle with Oyster Crackers toppings, Tomato Basil with Cheddar Cracker toppings, Loaded Potato with Fried Onion String toppings and more! | Baking Business
Aldi announced that they will be releasing new kettle chips in their Clancy Brand. The new flavors being released this season are inspired by popular alcoholic beverages: Bloody Mary flavored and Moscow Mule flavored chips. Both chip options are non-alcoholic and packed with flavor. | Candy Hunting on IG
According to a report by the Good Food Institute, $435 million has been invested into fermentation this year. This report goes on to say that, since 2019, there are 21 new companies that focus on fermentation of alternative proteins, fungus-based cultures, yogurts, beer and even plant-based heme. | Food Dive
Little Debbie and Kellogg’s collaborated to launch Oatmeal Creme Pie Cereal in honor of the brand’s 60th anniversary. The product is described as crispy oatmeal puffs with a creamy coating and is set to release in December. | USA Today
The Keurig Dr. Pepper branded soft drink, Crush, has been paired with Sour Patch Kids to create a Blue Sour Patch Kids Crush soda. This new soft drink is berry flavored and is described to have a sour kick from the citric acid. | My Recipes
Click here for the full report!
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.mccormickfona.com/contact-mccormick-flavor-solutions/
1. Turkey Dinner Candy Corn
In anticipation for the upcoming season, Brach’s already released a Turkey Dinner Candy Corn product. This version of candy corn comes with 6 different flavors in one bag: green beans, roasted turkey, cranberry sauce, ginger glazed carrot, sweet potato pie, and stuffing flavors. Each flavor is identified with different colored “corn” pieces. | Delish
2. Digestive Health Increase
Based off a study conducted by Mintel, 25% of adults are experiencing more digestive health concerns since the COVID-19 pandemic began. These increased health concerns are related to higher stress/concern, routine changes, and eating more while at home. This study is seeing a higher demand for over-the-counter digestive remedies as consumers are stocking up on health essentials. | Mintel
3. Driftwell
PepsiCo is launching a new product, Driftwell, that is a caffeine-free enhanced water with relaxation claims. This new beverage contains magnesium and 200mg of L-theanine that suggest it will help with relaxation and can be used as a sleep aid. This drink will release in the beginning of 2021 during the peak of seasonal depression. | Thrillist
4. Online Grocery Boom
According to a new U.S. survey conducted by Mercatus, amid the pandemic, 43% of shoppers are now using online grocery compared to only 24% in the past two years. This study goes on to predict that the online grocery sales will account for $250 billion within the next five years. | Grocery Dive
Trader Joe's
5. Apple Cider Fruit Spread
In spirit of the Autumn season, Trader Joe’s released a new Apple Cider Fruit Spread. This spread consists of chunks of apples, tart apple cider, and spices including cinnamon, clove, ginger and cardamom. This product can be spread on toast, pancakes or even on a savory pork chop. |Trader Joe’s
6. Progresso Toppers
With the increase of at-home meals due to COVID-19, General Mills was inspired and created Progresso Toppers. This new convenient soup product is made in a microwave-safe container and includes toppings in the lid. Soup options include Chicken Noodle with Oyster Crackers toppings, Tomato Basil with Cheddar Cracker toppings, Loaded Potato with Fried Onion String toppings and more! | Baking Business
7. Alcohol Inspired Chips
Aldi announced that they will be releasing new kettle chips in their Clancy Brand. The new flavors being released this season are inspired by popular alcoholic beverages: Bloody Mary flavored and Moscow Mule flavored chips. Both chip options are non-alcoholic and packed with flavor. | Candy Hunting on IG
8. Fermentation
According to a report by the Good Food Institute, $435 million has been invested into fermentation this year. This report goes on to say that, since 2019, there are 21 new companies that focus on fermentation of alternative proteins, fungus-based cultures, yogurts, beer and even plant-based heme. | Food Dive
9. Oatmeal Creme Pie Cereal
Little Debbie and Kellogg’s collaborated to launch Oatmeal Creme Pie Cereal in honor of the brand’s 60th anniversary. The product is described as crispy oatmeal puffs with a creamy coating and is set to release in December. | USA Today
10. Sour Patch Soda
The Keurig Dr. Pepper branded soft drink, Crush, has been paired with Sour Patch Kids to create a Blue Sour Patch Kids Crush soda. This new soft drink is berry flavored and is described to have a sour kick from the citric acid. | My Recipes
Click here for the full report!
Order your free flavor sample here.
You deserve more. Let's get started.
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.mccormickfona.com/contact-mccormick-flavor-solutions/
