Beyond making a beverage or food item crave-worthy, choosing the right flavor is a strategic decision. The right flavor can work synergistically to support brand or product positioning, while complementing inherent notes from your product’s base formulation and delighting your consumers. And as flavors appeal to consumers’ senses and emotions, it’s important to get creative and have a little fun with it to create something your consumer will truly enjoy. In this piece, Gena Tiesch, Sr. Industry Associate, notes 4 tips to keep in mind when choosing the right flavor for your brand. Download the report to find out more!

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