Innovation Insight: An Approachable Adventure Method to Flavor Radar® Pairings

March 26, 2021
Technical-Advice Innovation Flavor Flavor

Knowing when and how to innovate next can be a challenging feat. And when your consumer becomes hungry for a new experience, your next move towards innovation can be crucial to your brand's success. We’ve talked about “Approachable Adventure” when it comes to flavor pairing before, a concept of pairing a more approachable or familiar flavor with a more adventurous flavor. The idea entices consumers with something they already know that they like and excites them with something different. We’re taking a look at flavors featured on FONA’s 2021 Flavor Radar® and providing some flavor pairing inspiration through approachable adventure. Let’s take a look and see where you might be able to find opportunity for your brand.

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