Innovation Insight: An Approachable Adventure Method to Flavor Radar® Pairings
March 26, 2021![](https://d1e3z2jco40k3v.cloudfront.net/-/media/project/oneweb/fon21/articles/2021/03/elderberry-honey-1200x798jpg.jpg?rev=1c733c135600449f9e1fb03177df8518&hash=7ED181313483AB86DA77048308B2F587)
Knowing when and how to innovate next can be a challenging feat. And when your consumer becomes hungry for a new experience, your next move towards innovation can be crucial to your brand's success. We’ve talked about “Approachable Adventure” when it comes to flavor pairing before, a concept of pairing a more approachable or familiar flavor with a more adventurous flavor. The idea entices consumers with something they already know that they like and excites them with something different. We’re taking a look at flavors featured on FONA’s 2021 Flavor Radar® and providing some flavor pairing inspiration through approachable adventure. Let’s take a look and see where you might be able to find opportunity for your brand.
Download here
![](https://d1e3z2jco40k3v.cloudfront.net/-/media/project/oneweb/fon21/articles/2021/03/innovation-insight-2-1038x800jpg.jpg?rev=a8aa34cda3064034a04c3d6d8b6ca4b1&hash=51B4997B4AFF602696431EE1AE882E9E)