Trend Report: Functional Zero-Proof Cocktails

June 2, 2021
Beverage Trends Technical-Advice Alcohol

First it was low-ABV and low-sugar, now it’s zero-proof and functional benefits.  The beyond-better-for-you trend continues to grow and gain market share within the alcohol.  In this trend report, we will explore more within this popping category, from what is driving consumption, functional interest, flavor innovations as well as share notable marketplace examples.

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