Today's Consumers 2022 Trend Bite

December 16, 2022
Consumer Innovation Flavor

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American grocery shoppers have been on a rollercoaster for the last few years: first came the pandemic, with its supply chain issues and pantry stocking, and now inflation has driven the cost of everything, including groceries, to new heights. Rising food costs have had measurable effects on people’s lives. In fact, a recent survey by NCSolutions asked respondents to rank their current priorities when buying groceries. The results, in order, were:

1. Affordable products that provide a clear value for my money

2. Finding food products that feed their families for several meals

3. Products they know their families will enjoy eating

How can your brand best respond to these consumer concerns while helping them make great-tasting meals? Read on to find out.

A Quick Look at Today’s Shoppers:

  • 76% of consumers say they’ve changed the way they buy food
  • 56% of our Shoppers Panel panelists are purchasing private label brands to save money


View our 2022 Trend Bite on Today's Consumers

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You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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