Redefining Wellness

January 6, 2023
Consumer Health Immunity Innovation Trends

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Today, many wellness-focused consumers are seeking out food and beverages that feature flavors that are both healthful and delicious. Products and flavors that feature antioxidants, vitamins and minerals that provide health benefits and delicious tastes are performing well in the food and beverage space. And as consumers are pushing towards holistic health across all aspects of life – emotional, mental, and physical included – it’s time for product developers to maximize health and wellness in their product introductions. But wellness claims aren’t the only motivator – delicious and refreshing tastes that satisfy consumer cravings are key. Let’s take a look at how your brand might be able to make your mark in this space.

  • While 31% of consumers note health as a key driver for their food and beverage choices, taste is key. 61% of consumers note taste as a key driver.
  • Optimizing gut health, balancing immunity, hormonal health, and earthy mushrooms are all trends of interest in the wellness space
  • The Food and Drug Administration is seeking to redefine the term “healthy” on food packaging. The proposed rule will require food products featuring the term “healthy” on packaging to contain a meaningful amount of food from certain food groups.


View our trend report on Redefining Wellness

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You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at