Blueberry Pancake Bar - Postcards from the Bench

July 13, 2023
Trends Flavor

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Now Serving: Breakfast Nostalgia

Mila, Senior Scientist

Whether you’re a breakfast superfan or you prefer to skip ahead to lunch, there’s no arguing that nostalgia continues to be a popular source of inspiration for the first meal of the day and beyond. Breakfast flavors are especially nostalgic and comforting … lazy Saturday mornings enjoying homemade pancakes, anyone?

Feeling excited about the nostalgia that continues to grow around breakfast – from pancakes to cinnamon buns, bacon, and other rich indulgences, combined with the twists on traditional breakfast we’re seeing from food trucks and ghost kitchens, I set out to create an exciting innovation in this arena. Enter the classic, comforting, nostalgia-evoking flavor of the blueberry pancake – made for a granola bar!

To bring this flavor concept to life, I began with a Natural Pancake Flavor, using the sweet brown notes to mask any notes of grain from the granola bar oats. Then, with TrueTaste® Blueberry Flavor, Natural WONF, I was able to deliver a true-to-fruit profile thanks to the subtle heat process that preserves flavor volatiles (TrueTaste® technology). The result? An on-the-go granola bar that tastes like the familiar flavor of a sweet, fluffy, fresh-off-the-griddle pancake studded with plump blueberries – the perfect pick-me-up for breakfast and beyond.

Feeling inspired? To apply innovative flavor, like blueberry pancake, get in touch with McCormick. Contact us today.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/