3 Themes in Hot & Cold Cereal You Need to Know

July 21, 2023
Trends Flavor

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Consumers are eating cereals of all types more than a year ago, and whether they lean towards healthier options or indulgent treats, flavor and format innovation in cereal is intriguing consumers across demographics. In fact, hot and cold cereal sales reached $12B in 2022 and Mintel forecasts that the cereal market will grow by 7% in the next five years. Let's take a look at some of the top cereal types consumed, top flavors of interest and trends that are pushing innovation in this space.


We're taking a look at three key themes in this space: 

  • Talkin' Bout My Generation
  • Snack On
  • Yum Factor Without the Guilt


View our Trend Snapshot on Hot & Cold Cereal Tips

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