10 Things You Should Know: April Edition

April 25, 2024
10-Things Flavor

Click here for the full report!


1. Krispy Kreme Total Solar Eclipse Doughnut features an Original Glazed® Doughnut dipped in black chocolate icing, adorned with silver sprinkles, piped with a buttercream made with OREO® pieces, and a whole OREO® cookie in the center. The doughnut was available April 5 to April 8. | Krispy Kreme

2. Easter Sundae M&M’s have been relaunched for the spring season and feature flavors of vanilla ice cream and cherry, finished in a dark chocolate fudge coating. The candy features white and dark chocolate. | Food Business News

3. Kraft Heinz Creamy Aioli Kraft Heinz launched five aiolis and sauces to its portfolio with its new Creamy Sauces Line including Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli and Buffalo Style Mayonnaise Dressing. The company promotes the sauces as ideal for everything from French fries to sandwiches.

4. Pop-Tarts Crunch Poppers feature a crunchy exterior, a flavorful filling and a layer of frosting and sprinkles. The new product comes in two varieties: Frosted Strawberry Crunch and Frosted Brownie Crunch. Pop Tarts claims to add a sweet twist to snack time with its first-ever crunchy snack. | Kellanova

5. Yasso New Fruit Greek Yogurt Bars Yasso announced the rollout of three new real fruit flavors including Strawberry Chocolate Crunch, Strawberries & Cream Bars, and Creamy Mango. The product delivers on permissible indulgence in a refreshing way with better-for-you Greek yogurt and real fruit. | PR Newswire

6. Laughing Cow Creamy Jalapeno Cheese Laughing Cow introduced a creamy jalapeno flavor to its cheese wedge brand. This is the first new variety introduced in five years. The fresh flavor claims to have just enough heat and is on shelves nationwide now. |Bell Brands USA

7. White Claw® Tequila Smash White Claw, introduced Tequila Smash, a Tequila beverage featuring a unique blend of ultra-pure seltzer, authentic Mexican Tequila, real fruit juice and blue agave nectar, available in Pineapple Passion Fruit, Mango Tamarind, Lime Prickly Pear, and Strawberry Guava. The drink contains 5% alc./vol., no added sugar, and 100 calories per 12 oz. can.

8. Starbucks Spicy Additions Starbucks is coming in hot with new introductions of their Spicy Lemonade Refreshers in three tropical flavors – Spicy Dragonfruit, Spicy Pineapple, and Spicy Strawberry. A Spicy Cream Cold Foam was also introduced inspired by the sweet and spicy, or “swicy” trend. | Starbucks

9. Pepperidge Farm Lemon Blueberry Swirl Bread Lemon Blueberry flavored Swirl bread is said to be a refreshing new combination with a mouthwatering aroma that adds excitement to the start of each day. The product comes in thick slices made for toasting. 

10. Sun Chips Solar Eclipse SunChips® announced a special Solar Eclipse Pineapple Habanero and Black Bean Spicy Gouda flavor, which was only given away on SunChipsSolarEclipse.com during the 4 minutes and 27 seconds of the solar eclipse’s duration of totality. The release is in partnership with astronaut and researcher Kellie Gerardi. | Food Industry Executive


Click here for the full report!

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.

From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here