Voice of the Expert: Delivering Authentic Fruit Flavors

May 16, 2024
Fruit Flavor

Click here for the full report! 


While the craving for fresh fruit remains strong, it can be challenging for product developers to recreate the same just-picked taste in certain applications. Fruit is perishable, often delicate, seasonally available and not as readily or economically utilized as other ingredients used to impart flavor. Senior Principal Scientist, Jason Mittelheuser knows firsthand the challenges of delivering fruit profiles, especially in a dry format. In this piece, he discusses delivering authentic fruit flavors utilizing TrueTaste® flavor technology. Let’s find out how you can achieve the subtle flavor nuances of nature in fruit profiles.


View our Voice of the Expert Piece on Delivering Authentic Fruit Flavors

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here