Consumer Insights - Baby Boomers

August 2, 2022
Baby-Boomer Consumer Trends Flavor

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There’s been plenty of talk about Gen Z and their ‘90s nostalgia, but they shouldn’t be the only generation that you’re thinking about when you look at developing and marketing new products. Baby Boomers have trillions in spending power, holding 51% of all wealth in the United States. As this generation ages, their priorities change as well: think functional foods, clean eating, and an overall focus on health and wellness. We’re taking a look at the top products, flavors and trends in this space. Take a look as we dive into how Boomers’ needs can be compatible with your brand.

A Quick Look at Baby Boomers:

  • Approximately 72 million baby boomers in the United States
  • $70 Trillion net worth
  • 62% of Baby Boomers indicate that they like trying new foods but prefer them in menu items that are more familiar.


View the Baby Boomer Consumer Insight Report

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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