Seasonal Flavors - Trends of Summer

September 15, 2022
Flavor Fruit Innovation Nostalgia Seasonal Trends

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From spicy seasonal editions that bring the heat to refreshing fruit features, this summer’s limited-edition and seasonal product introductions were full of tasty flavors that brought feelings of summer fun. As consumer interest in seasonal and limited editions continue to grow, food and beverage developers are met with the opportunity to innovate and excite with new flavors, formats and textures across all food and beverage categories. We’re taking a look at summer’s top flavors and sellers that are making a splash in the food and beverage space. Let’s dive in and see where you can find inspiration for your brand for this season and beyond.

A Quick Look at Summer Flavors:

  • North America’s top new product introductions with seasonal or limited-edition claims included top flavors such as Cinnamon Bun/Cinnamon Roll, Apple (Green), Cola, Lychee/Litchi, Berry, Matcha/Maccha (Green Tea), and Blueberry.
  • Heat is still of interest for consumers in summer seasonal flavors. In fact, a recent survey found that U.S. consumers ages 18 and older, 80% of consumers now enjoy hot and spicy foods.”


View our Trend insight on Seasonal Flavors: Trends of Summer

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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