Flavor Insight Report - Acai

January 18, 2023
Flavor Consumer Fruit Trends

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Touted as the “power berry,” acai is known for its high levels of antioxidants, vitamins, minerals, and potassium to name a few. This dark purple berry is native to Central and South America and has a flavor profile similar to its berry counterparts but just a little more sweet & tart, with a hint of chocolate. We are spotting acai in new products from desserts & ice cream, juice drinks and nutritional beverages. Let’s take a closer look and see where acai is appearing on the menu, in new products, and social media.

A Quick Look at Acai:

  • Acai is showing 25% growth on restaurant menus since 2021.
  • There are over 3 million posts on Instagram using the hashtag #acai.
  • From 2018-2022, there have been 849 global acai flavored new product introductions.
  • Blueberry is the top flavor paired with acai.


View our Flavor Insight Report on Acai

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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