Tracking Snacking - 2023 Trend Bite

January 12, 2023
Snacks Trends Innovation

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Instead of simply eating between meals, snacking has become a lifestyle as consumers are driven by their need for convenience, their adventurous palate and their move away from three daily square meals. The wild cards of inflation, cultural shifts, holistic health concerns, sustainability and social media inspiration are adding new innovations – and flavor – to foods and drinks that fall under the snacking umbrella. Read on to see how this snacking umbrella is getting bigger and more colorful and how snack flavor trends can enhance your brand.

  • 45% of people eat three or more snacks per day. — IRI
  • Flavor remains by far the most important selection driver for snacks. — Mintel
  • 37% of consumers like flavors that offer a twist on the familiar. — Hartman Group


View our 2023 Trend Bite on Snacking

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You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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