Seasonal Flavors - Trends of Winter

March 16, 2023
Innovation Tags Seasonal Trends Flavor

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Known for warm and cozy flavors that spark memories of nostalgic dishes, family gatherings and holiday cheer, winter spans major celebrations in the food and beverage space from Christmas to New Year’s and Valentine’s Day celebrations. While indulgence in bakery, candy and confections are often a common pairing with winter flavors, there’s opportunity cross-category in limited-edition and seasonal offerings that might push the expected. From seasonal winter classics to the new and innovative, let’s take a look at the flavors and trends rising to the top, and see how they can help inspire your next innovation.

A Quick Look at Seasonal Flavors: Trends of Winter:

  • “Cooler weather brings the opportunity to offer new and exciting flavors, but also gives operators the chance to deliver a fun and entertaining experience with LTOs.” - Restaurant Business News
  • Top flavors globally included chocolate, hazelnut, gingerbread and strawberry just to name a few.
  • Two flavor profiles that we spotted growing in the seasonal and LTO space were a variety of nut flavor profiles and orange or sweet orange varieties.


View our report on Seasonal Flavors: Trends of Winter

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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