Flavor Insight Report - Strawberry

June 6, 2023
Fruit Trends Flavor

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Strawberries are wonderfully sweet and slightly sour and are a member of the rose family. Strawberries have grown wild for centuries in both the Americas and Europe and are available year-round in many regions, with the peak season from April to September. From strawberry shortcake, strawberry margaritas, and strawberry milkshakes—strawberry is a classic flavor profile that is loved by consumers of all ages. While strawberry is very well established as a flavor profile in many products categories, we are seeing growth in new categories and regions around the globe.  Let’s take a closer look at where strawberry is appearing on the menu, in new products, and social media.

A Quick Look at Strawberry:

  • 6% growth in strawberry flavored menu items from 2021-2022
  • 98% know strawberry, 87% love or like it, and 95% have tried it according to Datassential flavor tool


View our Flavor Insight Report on Strawberry

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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