2023 Trend Bite: All Grown Up

August 2, 2023
Trends Flavor Nostalgia

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Consumers value comfort foods for their satiating flavors and the emotional connections to memories and meals of their childhood. Brands are leaning into nostalgic flavors to bring back comforting meals with a modern playful twist. Childhood classics like PB&J, cereal, and cotton candy are popping up in new formats that take serious eats and make them feel a little more light-hearted.

Innovation Themes:

  • PB&J All the Way
  • Celebrated Cereals
  • Donuts Redefined
  • Nostalgic Collabs


View our 2023 Trend Report Bite on All Grown Up

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/