Baby Boomer Bites: 2023 Consumer Insight

August 14, 2023
Baby-Boomer Flavor Trends

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Want to know what’s new with baby boomers? Here’s the 411. Boomers are all about a good home cooked meal, familiar flavors, and connecting with those close to them. Born between 1946 and 1964, baby oomers have lived through major innovations and cultural shaping events, and they’ve begun to adapt to technology to stay close to loved ones and take advantage of digital offerings. Today, they’re cherishing food experiences and traditions, savoring at-home meals and turning to offerings that support local and health benefits. Let’s take a look. 

69% of boomers will only try a new food if they think it will taste good – Food Institute

Trends to Consider:

  1. Food Experiences
  2. Food Traditions & Nostalgia
  3. At-Home Meals
  4. Support Local & Support Your Health


View our 2023 Consumer Insight on Baby Boomers

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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