2023 Clean Special Report

April 26, 2024
Trends Clean

Click here for the full report! 


Want to know what's next in clean label? Our 2023 Clean Label Special Report takes a deep dive into clean, with a special emphasis on natural flavor.  We’re comparing this to our first nationwide survey from 2016 on clean and seeing where consumers stand today. Learn more on defining clean label, consumer expectations of natural and organic flavors, product claims and ingredient statements and more! 

Through our proprietary, national research, we’re exploring:

  • What has changed in the past 7 years?
  • Where should you, as a product developer, place your energy?

A Quick Look at Clean:

  • 83% of consumers say that clean/ natural ingredients are important – McCormick FONA National Clean Survey
  • The market for clean label flavors was estimated to be worth $42.1 billion in 2021 and expected to grow to $70.1 billion by the end of 2030.


View our 2023 Clean Special Report

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/