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Whether it’s low-sugar, reduced sodium or less fat, the idea of reductionism in the grocery space is nothing new. But over the last few years, brands have been using increasingly innovative techniques, ingredients, and flavor additions to ensure that these products are just as tasty and satisfying as their counterparts. From new types of sweeteners to utilizing cooking techniques and flavor additions to enhance taste, here’s how to make sure that “reductionism” doesn’t include reduction in taste impact.

A Quick Look at Reductionism:

• The top 5 consumer responses to the question “Are you actively limiting the following ingredients in your diet?” included: sugar (48%) , fat/oil (46%), salt/sodium (35%), artificial sweeteners (28%) and artificial preservatives (27%). - Innova Market Insights
• About 9,000 Product Introductions with low/no/reduced and related claims have been introduced in North America in the past 3 years. – Mintel GNPD

View our 2023 Trend Report Bite on Reductionism

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/