Click here for the full report! 

Want to win with Gen Z? When it comes to what they eat and drink, Gen Z is all about nostalgia, global tastes, spicy additions, and the blend of technology and convenience in their food and beverage choices. Born between 1997 and 2012, Gen Z have lived through major technology and media innovations, a worldwide pandemic and environmental impacts that all have had an influence on their purchase decisions. We’re taking a look at the trends resonating with Gen Z to provide inspiration for your brand. Let’s dive in.

A Look at Gen Z:

52% of Gen Z say they enjoy trying new food/drink products. – Mintel

Food is one of the top three attributes that make up Gen Z’s identity. - Symrise

Learn more. Click to download.

View our Consumer Insight on Gen Z

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.