Tracking Snacking : Consumer Flavor Preferences

February 29, 2024
Snacks Savory

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Whether to satisfy hunger or explore fun flavors and textures, snacking occasions are important to the North American lifestyle. Our proprietary survey uncovered consumer preferences for a variety of snack flavors. Snack profiles are pushing boundaries, offering flavor inspiration for a variety of snacks and other savory categories. Let’s see where you can find inspiration for your brand.

  • 64% of Canadian and 73% of U.S. consumers claim to eat savory snacks 2-3 times a week or more.
  • North American consumers claim to prefer the classics just as much as they claim to love discovering new flavors.

Learn more. Click to download the full Trend Bite.


View our 2024 Trend Report Bite on Tracking Snacking

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here