Seasonal Lookback: Trends of Winter

April 4, 2024
Seasonal Winter

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Spanning from December to mid-March, the winter season is filled with holiday inspired flavors and decadent and indulgent tastes consumers look forward to each year. Each winter, consumers await innovative seasonal and limited-edition products that feature exciting new flavors, formats and collaborations. While sweet treats in chocolate confectionery, bakery and sugar & gum confectionery dominated this season, product developers can find opportunity in the seasonal and LTO space cross-category.

From winter’s indulgent tastes to better-for-you options and holiday flavor favorites, let’s take a look back at the trending seasonal products and flavors for winter, and see where you can find inspiration for your brand.

A Look at Winter Flavors:

  • 45% of consumers of consumers say they purchase winter seasonal items as soon as they are available on store shelves - McCormick Seasonal Flavors Survey
  • 93% of consumers say they find food and beverage products with seasonal flavors comforting and nostalgic. - McCormick Seasonal Flavors Survey

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View our Seasonal Lookback on Winter Flavors

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here