Heat Flavor Expressions

May 2, 2024
Trends Spice

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Embarking on a fiery journey, beloved foods and drinks are undergoing a sizzling transformation, surprising consumers with an unexpected heat. Creative expressions of heat are permeating even the most familiar categories, elevating the likes of frozen meals to ice cream. The demand for elevated heat continues to rise – partly due to social media, but also consumers’ urge for new experiences. People are looking for spicier – not mouth-burning heat – but rather, more nuanced flavor profiles offering sensorial complexity and depth.

Heat Flavor Themes

  • Pepper Appreciation
  • Sweet & Spicy
  • African Cuisine Heat Expressions
  • Indian Cuisine Heat Expressions

82% of consumers are drawn to foods and beverages with hot and spicy flavors. – FMCG Gurus


View our 2024 Trend Report Bite on Heat Flavor Expressions

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