Trend Bite: Sour Power

June 4, 2024

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Sour is proving it’s not “just another ingredient,” revolutionizing kitchens, menus, and product launches with layer upon layer of flavor, bringing balance and brightness. Next-level sour is taking a jump-off from lemon and balsamic acidities and diving into the deep end with stand-out flavors and ingredients like tigre de leche (tiger’s milk marinade), calamansi, sour orange, plum, and pickled and fermented foods. From sour fruits to vinegar exploration, Global sour profiles and more, let’s take a look and see where this trend could inspire your brand.


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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here