Seasonal Lookback: Trends of Spring

July 5, 2024
Seasonal Spring

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Spanning from March to June, the spring season is filled with seasonal inspired flavors and fruity and indulgent tastes consumers look forward to each year. Each spring, consumers await innovative seasonal and limited-edition products that feature exciting new flavors, formats and collaborations. Chocolate confectionery, bakery and snacks dominated this season, but developers can find inspiration cross category.

From spring’s indulgent tastes to fruity features and seasonal celebration inspired favorites, let’s take a look back at the trending seasonal products and flavors for spring, and see where you can find inspiration for your brand.

  • 95% of Consumers say “I find food and beverage products with seasonal flavors exciting because I can’t always get this flavor.” - McCormick Seasonal Flavors Survey

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View our Seasonal Lookback on Spring Flavors

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here