Herbes de Provence | Hot Honey | Waffle Cone | Cotton Candy Grape

Indulgent sweet profiles to vibrant fruity varieties, bold spicy twists and savory additions, we’re highlighting four flavors in the food and beverage space today to help inspire your brand. Read on for flavor and culinary insights on herbes de Provence, hot honey, waffle cone, and cotton candy grape.

Herbes de Provence

Using culinary techniques to build a harmony of flavors, layer by layer, French cuisine continues to rule the world laying the foundations for food and beverage to come. Herbes de Provence is a medley of dried herbs traditionally found in Provençal cooking that can deliver everyday French flavor to a variety of applications.

Hot Honey

Hot honey is an iconic sweet and spicy profile that has broad appeal and versatility for a range of sweet and savory applications. According to Innova Market Research, there has been an +500% increase in product launches with ‘hot honey’ in the title or description (‘20-‘24, North America).

Waffle Cone

Summer inspired profiles are perfect for evoking feelings of nostalgia and driving interest. Ice cream shoppe flavors can satisfy a sweet craving, plus offer summertime appeal. 74% of consumers are extremely interested or very interested in waffle cone as a flavor for celebrations and fun (McCormick Flavor Solutions U.S. Seasonal Survey, 2025).

Cotton Candy Grape 

Fruit has been described as nature’s candy, and cotton candy grapes truly deliver on that description. Developed through crossbreeding grapes, cotton candy grapes taste like the infamous fair food which has excited consumers shopping the produce aisle for over a decade during the summer months. ^{_{(Note: Image generated using AI)}}