Indulgence Insights: Tracking Consumers’ Cravings

September 2, 2025
Dessert Dairy Sweet
tablescape of ice cream sundaes

Indulgence isn’t just a passing craving—it’s a lifestyle.

In fact, 58% of consumers say they indulge four times per week or more*. To better understand the indulgent flavor preferences of consumers, our Marketing and Insights team conducted a survey with over 1,000 respondents. Download the snapshot to learn their top flavors, notable product launches, thought-starters and more.


Download the Indulgence Insight Snapshot (PDF) Indulgence-Insights-Preview

Ready to create the ultimate indulgence? Contact us or request a sample today!

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible. Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.”

Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. From concept to manufacturing, we’re here for you — every step of the way.

Contact your sales representative or chat us up here.