Learn more from Hannah Subgrunski, Associate Scientist, in the video!

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Wonderfully sweet and slightly sour, strawberries are a beloved summer berry found in endless sweets and drinks. Have you ever been amazed by the remarkable flavor variations among strawberry-flavored products? Watch as Hannah Subgrunski , Associate Scientist explains why this flavor is so popular and breaks down the key strawberry flavor types.

Whatever strawberry flavor you’re aiming to deliver in your innovation, we’ll help you find your jam.

When it comes to balancing flavor, ingredients, and technology—our team is ready to help your product shine. We savor the opportunity to design a seasoning that delights your consumers.  

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What does true partnership look like? You deserve a flavor partner ready to turn trends into tangible results.

Let McCormick Flavor Solutions market insight and research experts get to work for you. We’ll help you translate emerging trends into bold new ideas, increase market share, and define your “what’s next.”

Our team of technical flavor, seasoning, and product development experts is here to meet your labeling and flavor profile needs and help you capitalize on these consumer trends.

From concept to manufacturing, we’re here for you—every step of the way. Contact your sales representative or reach out here.