Click here for the Shopper Panel Spotlight!

What’s really in consumers’ minds in their quest for clean label? To help you understand the motivations and opinions behind purchase behavior, FONA put together a panel of shoppers. The group spans the spectrum from Clean Savvy to Clean Avoider (visit www.mccormickfona.com/clean for details about our clean consumer personas). The group gets regular assignments, and we share our learnings with you!

This week, our shopper panel took on sweeteners. What sweeteners did our consumers avoid, and what surprised them about label claims? What are the main takeaways when it comes to consumers and sweeteners? Let's find out...

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