Click here for the Shopper Panel Spotlight!

What’s really in consumers’ minds in their quest for food and beverage? To help you understand the motivations and opinions behind purchase behavior, FONA put together a panel of shoppers, spanning the clean spectrum from Clean Savvy to Clean Avoider (visit www.fona.com/clean for details about our clean consumer personas). The group gets regular assignments, and we share our learnings with you!

This week, our shopper panel is taking on beverages throughout the day.

Our panelists were asked what beverages they frequently consume, if their habits changed over the past year and what criteria affects their choices. They kept a diary of beverages consumed throughout the day. What did they have to say? Click below to find out!

Click here!