Margaritas to kettle corn, peanut butter cups and more, sweet & salty flavor pairings are a classic treat for consumers of all ages. Their saltiness enhances the inherent sweet notes in the final product, making for a craveable indulgence. And perfecting this balance is essential in driving a complex flavor profile that keeps the consumer coming back for more. We're taking a look at 3 technical tips that will help your product development when working with sweet and salty profiles along with flavor profiles to jumpstart your next innovation and a few notable product introductions. Let's take a look.