Boosting immunity through what you eat is not a brand-new idea, but as consumers’ anxiousness and concerns around their health rose in the past year and a half due to the pandemic, so has their interest in food and beverage products that provide health benefits. In fact, 65% of consumers agree that immune system health is more important now than before COVID-19. From the market growth to up-and-coming ingredients and more, let’s take a look at immunity in the food and beverage space today.