Natural in the Food and Beverage Space

July 14, 2022
Clean Health Natural Flavor

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As people are driven by priorities of health, wellness, sustainability and responsibility, the marketplace for natural products continues to evolve. In this era of holistic approaches and greater transparency, ingredients and flavors from nature are an integral part of product development and consumer expectations. What are some natural outcomes from these converging trends? We’re taking a look at consumers’ perceptions of natural and the trending flavors and products in this space. Read on to find out where your brand might be able to capitalize.

A Quick Look at Natural:

  • 50% of consumers agree that they are willing to pay more for products that are “all-natural”
  • 86% of consumers said that clean/natural ingredients are important to them. Moreover, most consumers define clean label as “natural” according to our recent survey.


View the Natural Trend Report


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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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