2022 Consumer Insight - Millennials

November 8, 2022
Consumer Millennial Trends Flavor

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Born between 1981 and 1996, many millennials are well into their careers, and though gaining economic power, from COVID-19 challenges to rising inflation rates, millennials have gone through changing times that have impacted their spending power. Regardless, millennials want their purchases to be high-quality both in terms of ingredients, flavor and ethics. Not to mention - 87% say taste is most important when choosing products to buy. Let’s take a look at how brands might connect with these socially conscious digital natives through flavors, new formats and innovative product offerings.

A Quick Look at Millennials:

  • There are more than 70M millennials in the United States and they make up the most diverse adult generation in American history, with 44% of millennials being non-white.
  • 75% of millennials are willing to change their buying habits to purchase environmentally friendly products and are willing to pay more for them.
  • 87% of millennials say taste is most important when choosing which products to buy.


View our Consumer Insight Report on Millennials

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/