Ingredient Hot List - Novel Ingredients

November 17, 2022
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The term “novel” can denote something new, but there are some novel ingredients that are deeply entrenched. These ingredients are sourced from the earth and its water and land resources, spanning algae, insects and exotic fruits and vegetables. As product developers seek to create a more resilient, sustainable and accessible food supply to feed an ever-growing population, some are turning to these old-is-new-again ingredients for a variety of reasons – and applications. Read on to learn more about the emerging R&D landscape for everything from mealworms (really!) to mung beans and see where your brand might be able to find inspiration.

A Quick Look at Novel Ingredients:

  • Many of the ingredients noted are considered sustainable, taking up a smaller eco-footprint and using fewer natural resources. And with 49% of consumers saying they have paid a premium for products branded as sustainable or socially responsible, there is opportunity for developers in this space.
  • One thing that the novel ingredients on this hotlist have in common is well-being. 1 in 2 consumers are willing to spend more on food that acts as medicine.
  • Insect-based powders, seaweed bases and bean flours are typically combined with other ingredients for a palate-pleasing formulation, opening the door to a variety of flavor fusions – and marketplace opportunities


View our Ingredient Hot List on Novel Ingredients

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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