2023 Trend Bite - Gen Z Diets

March 7, 2023
Consumer Generation-Z Innovation Flavor

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Want to know what’s new with Gen Z? Here’s the tea. When it comes to what they eat and drink, Gen Z is all about convenience, health, sustainability, and nostalgia. Born between 1997 and 2012, Gen Z have lived through major technology and media innovations, a worldwide pandemic and environmental issues. Today, they’re searching for reminders of their childhoods, functionality, and ways they can make a positive impact on our world. Let’s take a look. 

A Quick Look at Gen Z:

  • Food is one of the top three attributes that make up Gen Z’s identity.
  • 72% of consumers say they see healthy eating as an integral part of their physical and mental health.
  • 23% of Gen Z’s budget is used towards food spending.


View our 2023 Consumer Insight on Gen Z Diets

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/