BBQ Loves Cola

May 9, 2023
Flavor Innovation


Jill, Senior Principal Scientist

As Senior Principal Scientist, Jill can attest to the classic Southern flavor combo of cola and BBQ, having both grown up and traveled extensively in the South. Often regarded as a popular “secret” ingredient for Southern BBQs, cola adds sweetness and acidity to family-favorite BBQ sauce recipes.

When Jill was asked to create a BBQ seasoning with a complex taste experience, she immediately tapped into her childhood to lead the way.

To replicate this stand-out flavor, Jill created a Cola BBQ Seasoning starring Natural Cola Type Flavor, Natural Molasses Flavor, and Natural Garlic Flavor. She also used Optify™ Natural Flavor Enhancer. The result is a seasoning twist on standard BBQ with notes of hickory and mesquite smoke, paprika, chile pepper, onion, garlic, and black pepper, all married together with the signature sweetness of cola.

With more than 80% of Americans loving or liking BBQ (according to Datassential FLAVOR), it’s a no-brainer to this Cola BBQ Seasoning would be appealing. Apply it to a variety of snacks like chips, nuts, crackers, proteins like chicken or pork, or even French fries to elevate the flavor profile in an exciting new way.

Feeling inspired? To deliver Cola BBQ Seasoning flavor to snacks, proteins, appetizers, and more, get in touch with McCormick, contact us today.

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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