3 Themes in Cereal and Snack Bar Innovation You Need to Know

May 22, 2023
Bakery Bars Trends Flavor

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Whether consumed as an indulgent treat or a mid-day pick me up with ample protein, the sky’s the limit for cereal and snack bar innovation. In fact, recent reports say that there is an expected $413 Million in U.S. snack bar sales for 2023. From top and growing flavors, innovative product introductions and more, read the trend snapshot below for more information.

We're taking a look at three key themes in this space: 

  • Surprise Me: Seasonal Flavors
  • Indulge Me: Indulgent Flavors
  • Fuel Me: Functional Ingredients


View our Trend Snapshot on Cereal and Snack Bar Tips

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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