2023 Trend Bite: Of the Earth

September 8, 2023

Click here for the full report! 


As consumers embrace moments of pause and make more sustainable purchases, they are finding comfort in natural, inherent flavors of the earth. Also, as flavor boundaries blur, there is more mixing and matching of sweet with salty, umami, smoky and more among chefs and consumers. Read on for inspiration about these nuanced, unexpected earthy flavors.

Innovation Themes:

  • Umami Oomph
  • Smoky Crunch
  •  Roasted & Nutty
  • Olive Oil Decadence

Learn more. Click to download the full Trend Bite.


View our 2023 Trend Report Bite on Of the Earth

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/