Seasonal Flavors: Trends of Summer

September 25, 2023
Seasonal Flavor

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Spanning from June to September, with summer often comes time for R&R, fun in the sun, and indulging in tasty food and beverages with friends and family. Each summer, consumers look forward to innovative seasonal and limited-edition products that feature exciting new flavors, formats and collaborations. While sweet treats in bakery, refreshing summer beverages, and snacks dominated this season, product developers can find opportunity in the seasonal and LTO space cross-category.

From all the sweet (and pink) Barbie collaborations you can think of to tastefully spicy eats, let’s take a look at the trending seasonal products and flavors for summer, and see where you can find inspiration for your brand.

A Quick Look at the Trends of Summer:

  • About 25% of consumers said that limited edition flavors have an influence on their choices.
  • We’re taking a look at key trends including Cue the Collaborations, Seasonal Celebrations, and Spicy Still Soars. Read on for more!


View our report on Seasonal Flavors - Trends of Summer

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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