Toffee: A Nostalgic Escape

October 11, 2023



In a rational rebellion against the “always-on” mindset of modern life, food lovers are making the conscious choice to stop and enjoy the moment. This unapologetic personal escape from everyday demands is a necessary break, a chance to savor every detail of the eating experience. Diving headfirst into sumptuous flavors, we are staking our claim to the pleasures we crave and the satisfaction we deserve until, finally, all seems right with the world.

With that in mind, I set out to create a decadent treat that would honor the familiar experience of an iconic, nostalgic flavor, but with an exciting twist. I landed on Salted Carmel Toffee Couch Potato Cookies, starring toffee, the often-overlooked cousin to caramel. Toffee is made with caramelized sugar and delivers a sweet buttery taste to everything from coffee to confections, ice cream, frozen drinks, and more.

Using our Natural Toffee Caramel Type Flavor, I was able to develop a cookie with an amazing taste experience – salty (potato chip and pretzel pieces), and sweet (our buttery toffee profile). Irresistibly comforting, the feeling of escapism present in every bite of this cookie is what truly makes it stand out among the chocolate chip cookies of the world. Best of all, this toffee caramel flavor has legs beyond this cookie, in applications like baked goods, oatmeal, confections, bars, popcorn, nut butters, and beverages.

Feeling inspired? To apply innovative flavor, like toffee caramel, get in touch with McCormick. Contact us today.

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at