Flavor Insight Report: Gochujang

November 1, 2023

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Usually made with a combination of Korean chili peppers, glutinous rice, and fermented soybean powder, gochujang is a Korean staple. The flavor gochujang showed 66% growth in global new product introductions from 2021 to 2022. Let’s take a closer look at where gochujang is appearing on the menu, in new products, and in social media. Click the link for more!

A Quick Look at Gochujang:

  • This sweet, spicy, and umami-rich ingredient is popular as a table sauce accompanying Korean dishes, but we are spotting gochujang being used as a marinade, on meatball sandwiches, and more.
  • 66% growth in global gochujang flavored new product introductions from 2021-2022.


View our Flavor Insight Report on Gochujang

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Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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