Seasonal Lookback: Trends of FallJanuary 4, 2024
Spanning from September to late December, the fall season is filled with cozy indulgent flavor and savory holiday dishes consumers look forward to each year. Each fall, consumers await innovative seasonal and limited-edition products that feature exciting new flavors, formats and collaborations. While sweet treats in bakery, chocolate confectionery, and snacks dominated this season, product developers can find opportunity in the seasonal and LTO space cross-category. From fall’s flavorful impact on the social media space, to holiday favorites and of course, pumpkin spice, let’s take a look at the trending seasonal products and flavors for fall, and see where you can find inspiration for your brand.
A Quick Look at Fall:
- Read on for our key trends: Fall on Social, Seasonal Celebrations, and Pumpkin Spice, of course!
- Almost 25% of Consumers said that limited edition flavors have an influence on their choices | Innova
- 1,321 launched menu items & LTO’s in Fall 2023 | Datassential
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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
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