Trend Bite: Clean Label

February 1, 2024

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Though a formal definition of clean label remains unknown, consumers create their own definition, many searching for products that feature natural, organic, and no artificial ingredient or flavor claims. Let’s take a closer look at the clean label movement and see how your brand and products can meet consumers’ expectations.

A Look at Clean Label:

83% of consumers say that clean/natural ingredients are important – McCormick FONA 2023 National Clean Survey

56% of consumers say a product's flavor is more important than a "clean" label – Mintel 




View our Trend Bite on Clean Label

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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