Gochujang | Chili Crisp | Apple Pie Spice | Guava

Indulgent sweet profiles to vibrant fruity varieties, bold spicy twists and savory additions, we’re highlighting four growing flavors in the food and beverage space today to help inspire your brand. Read on for flavor and culinary insights on gochujang, chili crisp, apple pie spice, and guava.

Gochujang

Due to increasing interest in Korean culture (K-pop!) and cuisine, consumers are exploring the fermented heat of gochujang, a Korean pepper paste made from fermented chilies and beans. Gochujang is projected to grow 47% on U.S. menus and 66% on Canadian menus over the next four years. Datassential, ‘24-‘28

Chili Crisp

There’s just something about “crunch” when it comes to noshing that evokes serious waves of comfort. And it is exactly what’s new and next in spicy flavors. Chili crisp is projected to grow 94% on U.S. menus and 82% on Canadian menus over the next four years. Datassential, ‘24-‘28

Apple Pie Spice

As the weather turns chilly and we look for pie flavored everything, turn your attention to the humble profile of apple pie this season. 88% of consumers are extremely interested or very interested in apple pie as a seasonal flavor. McCormick Flavor Solutions U.S. Seasonal Survey, 2025

Guava

As the world’s attraction to Latin cuisine continues to heat up, please turn your attention to guava. With its tangy, sweet flavor often described as a mix of strawberry and pear, it is perfect for sweet and savory applications. Shoppers are showing their interested: +27% year-over-year growth in the U.S. and 30% year-over-year growth in Canada of guava searches on a popular ecommerce search engine.