Truffle | Ghost Pepper | Maple | Mangosteen

Indulgent sweet profiles to vibrant fruity varieties, bold spicy twists and savory additions, we’re highlighting four growing flavors in the food and beverage space today to help inspire your brand. Read on for flavor and culinary insights on truffle, ghost pepper, maple, and mangosteen.

Truffle

Due to the interest in upscaling the everyday, the flavor of truffle is penetrating menus and food applications. The truffle market has an expected CAGR of 7.7% between 2025 to 2034 (Globe Newswire, February 2025).

Ghost Pepper

Like the thrill of a haunted house, the ghost pepper delivers frighteningly bold levels of heat, great for spicy seekers. It is projected to grow 23% on U.S. menus and 66% on Canadian menus over the next four years. Datassential, ‘24-‘28.

Maple

With 85% of consumers extremely interested or very interested in maple as a seasonal flavor, it is a prominent fall and winter flavor favorite (McCormick Flavor Solutions U.S. Seasonal Survey, 2025). As boundaries blur, the signature sweet brown flavor of maple is being paired with savory and spicy flavors.

Mangosteen

Often referred to as the ‘queen of tropical fruits’, the mangosteen is a fragrant fruit with a taste described as a blend of lychee, peach, strawberry, and pineapple. The Southeast Asia fruit can add an exotic touch to your innovation as a flavor for drinks, sweets and more!